Highlights
The Mix platform has a long history and dates back to ONGame, Europoker and Casino room, it was refactored in 2008 forming the base of today's Mix Platform, and has been in continuous development since that time and was the primary Platform for Ellmount Groups brands, such as Casino Room.
The platform is integrated with all the major Gaming Studios, Payment providers and offers a deep integration into external services like Symplify for CRM and Sumsub for KYC and player verification.
Mix is delivered as infrastructure as a service and can be quickly deployed via most cloud hosting platforms, or as on premise if required.
History
- Operational since 2009
- Part of OnGame, Bwin and later Ellmount Group (Casino Room)
- Continuous innovation in functionality and architecturally
- Built with Operator needs and efficiency at its core
- Due to it’s long operational experience has all: 1) Major integrations; 2) KYC; 3) AML Processes built in
Content
Integration endpoints built in for all major game providers:
- Microgaming
- Play’n’GO
- NYX
- Light’n Wonder
- Evolution Gaming
- Netent
- Red Tiger
- Yggdrasil
- Games Global
Integrate to any kind of gaming CONTENT or Payment provider into one SINGLE seamless Wallet solution.
The all-integrated back office gives you full control of all player and payment processing data, across all gaming vendors.
bwLoto Mix iGaming platform
Content management
- Manage Games
- Add new game releases
-
Meta Data:
- Thumbnails, Title, text, description
- SEO game page
- RTP Commissions -
Publish when ready
- Staff testing capabilities
- ON/OFF for any game
-
Control Access
- Segment e.g. VIP promotion games
- Country/market restrictions
Unified Bonus System
- Across ALL game providers/game verticals
- Automatic, trigger events (signup, deposit)
- Scratch codes
- Opt-in promotions
- Through missions from the gamification system
- Targeted on segments
-
Configurable bonus requirements
- Wager requirements
- %, fixed amount, max amount
AML / KYC
Best in class solution provided in partnership with
CRM
Best in class solution provided in partnership with
The CRM Ecosystem For iGaming
- Omnichannel communication cloud
- AI & Churn Prevention as standard
- Onpage AI Recommendation
Player Segmentation
- Player journeys
- Targeted marketing
- Customized experiences
- Responsible gaming
-
Player predictions
- Likely to churn
- Risk of gambling addiction
- VIP Player -
Integrate with BI
- via easy to use API
- Support staff
Payments & Identity
Best in class solution provided in partnership with
Worldline’s PaymentIQ gateway lets you handle all your payment providers in the same interface and allows you to add new providers easily and quickly. The platform’s unique rules engine and intelligent routing capabilities increase acceptance rates and help to detect fraud, allowing you to focus on growing your business.
Payment Supplier Integrations & Management
- Support fees as a percentage or as fixed cost per transaction
- Supports API integration with any payment vendor
- Integrated with all major online e-wallets, credit card companies and local payment providers directly or payment gateways
- Risk management and fraud system that ensures a seamless and secure deposit and withdrawal user experience
- Additional providers can be added as needed into our Payment Processing solution
- Supports all currencies
- Payment optimization and card routing
- Extensive reporting on transactions
- Detailed transaction history and search
- Maxmind GeoIP DB for IP blocking
- GBG PEP/Sanctions checks
- SumSub KYC Checks
- In house automated risk alerts using BI triggers and JIRA
Supports Global Operations for multimarket operators
- Multi-Currency
- Multi-Language Support
- Translations Management built-in
- Banner Management built-in
PAM
Fully featured Player Account Management System
- Player registration with e-mail/mobile verification
- Affiliate, pixel and bonus tracking
- Player profile
- Secure log-in
- Password Reminder
- KYC and age verification
- Role management
- IP blocking and tracking
- Player activity
- Session handling
- Responsible gaming
- All updates and changes logged
- Linked players via device ID
- CRM integrations for targeting marketing campaigns
PAM landing page example
Access Demo page
Wallet
Designed to make it easy for players to bet and play. A simple deposit and withdraw process allows our players to quickly get their funds into the gaming wallets.
Players are also offered the flexibility to manage their gaming activities using a range of self-service tools, including setting personal deposit limits and self-exclusion.
The wallet offers single player accounts, which include a seamless wallet experience across all gaming vendors.
Reporting
- Reporting on users and payments processors
- Reporting across multiple vendors
- Dedicated data warehouse
- Drill-down reporting
- Flexible customized reports available for operator needs
- Role management is used across all functions in the system
- Control access level and privileges
- Control content management
- Flexible role management policy to meet operator’s specific business needs
- All role management actions are logged in the audit sections
- All the changes and updates on users and transactions are available in the back office
The CRM Ecosystem For iGaming
The CRM Ecosystem For iGaming
Integration Experts
Bwloto team Integration experience:
Have been Integrating both as a PAM and as game supplier to most if not all aggregators and central system providers in the gaming space from GTech, SGi to NYX, Microgaming etc, etc … Spans around 20 years of experience.
Integration experience of the team…. Betware, Novomatic Lottery Solutions, Novomatic Technical Services.
Overview
- Responsive cross platform solution
- Game provider independent
- Payment provider independent
- Infrastructure and architecture hosted in the cloud using AWS, GCP or Azure
- Hosting and backup in a top secure environment
- DDoS Protection
- Scalable hardware architecture
- 24/7 system monitoring and backup
- AML/KYC, CRM, PAYMENT and CONTENT integrations
