Next Generation iLOTTERY
Lottery as a Service™
For SME operators, we are the full stack: digital lottery platform, content, retail, integrations, and onboarding. Everything they need to launch and scale, with world-class stability — at a fraction of traditional cost — built by the creators of the world’s first iLottery.
Lottery launchpad
For larger operators, BW acts as an innovation layer — helping them to launch new game formats using Lotto as a Service and Raffle as a Service™ quickly and cost-effectively — independently of their core platforms.
Game studio
BW’s eInstants offer a new level of engagement — designed to play more like casual mobile games than traditional scratch cards. They’re fast to launch, easy to localize, and fully customizable — from visuals to payout logic. Certified for insured jackpots.
The global lottery market is worth over €300B — but small and mid-sized operators are being left behind.
They’re under pressure to digitize, modernize, and grow… yet forced to choose between outdated platforms and enterprise systems built for tier-one operators, overpriced systems that take a year to launch and
a full team to maintain.
We built BW to change that
Our Lottery as a Service™ platform is a full-stack, cloud-native solution designed specifically for SME’s: regional lotteries, charities, and emerging operators. It includes everything they need to launch and scale — fast, securely, and affordably.
What’s inside
Lottery as a Service™
a full 360° platform: web, mobile, and retail-ready
Lotto as a Service
launch and innovate lotto-style game formats with full control over rules, draws, prize logic, and UX
Raffle as a Service™
powerful tools to create high-impact raffles, charity draws, and pop-up campaigns. including integrations with selfie-based formats like SelfiRaffle, association raffles, and fully white-labeled solutions for sports and charity partners.
eInstants as a Service
mobile-first, casual-style games with deep localization, fully configurable, and jackpot insurance compliant.
Sweepstakes as a Service
virtual coin and promotional sweepstakes draws for compliant, high-engagement play
Retail & Omnichannel Support
full POS integration, digital terminals, and seamless player experience across every channel
Segmentation, bonus engines, gamification tools
and 3rd party games management
We’re ISO 27001 certified. We operate in regulated markets. And we scale with you — from launch to long-term growth.
But it’s not just the platform. It’s the ecosystem.
Our aggregation layer connects operators to the best in the industry:
- Sportsbook, slots, live games, and casino content
- Global payment processors and cash-out tools
- KYC and AML compliance providers
- Jackpot insurance
- AI-powered CRM, marketing automation, and omnichannel player engagement
- Live draw studios and stream-ready video lottery formats
- Retail hardware integrations — run on any terminal that supports Android, Linux, or Windows
We integrate with everyone that matters — and we’re constantly adding more. You don’t have to piece it together yourself.
And we deliver fast. We’ve proven that operators can go live in a matter of weeks or a few short months — not quarters like much of the industry, where timelines often stretch beyond eight months.
This isn’t just a platform. It’s a network. A stack. A partner. And it’s finally tailored to the operators who’ve waited far too long for modern, scalable lottery tech.
And best of all? We’ve done it before. BW was founded by the team behind Betware — the company that launched the world’s first iLottery — and we’ve brought that same pioneering spirit into a platform that finally gives smaller operators the tools to compete and win.
Fast. Modular. Affordable. Regulator-ready.
This is Lottery as a Service™ — and it’s built for you.
Timeline
Key Milestones in iLottery Innovation
Key milestones in Bwloto’s history highlight the company’s growth and evolution. Each milestone represents a step forward in delivering better services and enhanced customer experiences.
Built for the 80% the industry forgot
Why BW
The global lottery industry is still dominated by enterprise platforms built for billion-euro national operators — heavy, expensive, and painfully slow to adapt. Smaller and mid-sized operators are often left with outdated tech, long
launch timelines, and no realistic path to innovation.
We’re not an enterprise vendor trying to scale down — we’re a next-gen iLottery platform built from the ground up to serve small, mid-sized, and agile operators with speed, flexibility, and cost-efficiency.
True SaaS
Cloud-native, modular, ISO 27001–certified, and ready to deploy in a matter of weeks or a few short months — not quarters like much of the industry, where timelines often stretch beyond eight months
Full-stack platform
Lottery as a Service™, Raffle as a Service™, Lotto, eInstants, Sweepstakes, and Retail — all in one place
Built to integrate
Open API architecture with pre-integrated partners across, CRM, KYC/AML, payments, terminals, content (Sports, Slots, Casino, eInstants), and jackpot insurance
Backed by pioneers
led by the team that built Betware and launched the world’s first iLottery
Whether you’re a regional charity lottery or a national operator looking to experiment without disrupting core systems, BW helps you launch faster, scale smarter, and stay ahead.
Our Product Suite
Platform Overview: Everything you need to run, scale, and innovate — in one platform
BW’s platform is a complete, modular, SaaS-based lottery stack built for regulated markets. Whether you’re launching your first draw, expanding into digital, or adding new content to an established system — BW delivers the speed, flexibility, and reliability you need to move.
Full 360° platform: web, mobile, and retail-ready. Core draw-based game engine, player web/app, account management, CRM, reporting. Fully managed.
Plug-and-play raffle platform. Used for charities, sports federations, and national lottery promotions. Powerful tools to create high-impact raffles, charity draws, and pop-up campaigns. including integrations with selfie-based formats like SelfiRaffle, association raffles, and fully white-labeled solutions for sports and charity partners.
Launch and innovate lotto-style game formats with full control over rules, draws, prize logic, and UX
Mobile-first, casual-style instant win games with full localization, configuration, and jackpot compliance support
End-to-end retail + digital lottery operations — terminals, ticketing, player portal. Operate seamlessly across digital and physical environments, with support for terminals running Android, Linux, or Windows
Compliant social gaming using virtual currency and promotional sweepstake entries — no gambling license required
Built-in mission engine, loyalty tools, and segmentation system.
Jackpot and high-payout indemnity in partnership with specialist MGA coverholders.
Pre-integrated access to leading partners for CRM, KYC/AML, Payments, sports/casino/slots content, and more
Everything is built on a modern, API-first architecture. You can use our full stack or mix and match based on your needs — whether you’re starting from scratch or plugging into an existing ecosystem.
Games Portfolio
BW’s growing portfolio of eInstants is designed to engage modern players — mobile-first, visually rich, and built with the flexibility to support localization, jackpot insurance, and regulatory requirements.
We currently have 15+ eInstant titles live across Europe and North America, with more in development. Each game is configurable by theme, payout logic, volatility, and language — making them ideal
for both general deployment and local campaigns. All games are jackpot-compliant through third-party insurance partners and are designed to plug into your existing player flow or launch as standalone
content.
Pre-integrated. Partner-powered. Built to connect.
Partners & Integrations
BW’s platform comes with a growing network of pre-integrated partners across every critical function — from content and compliance to payments and player engagement.
Operators choose the providers they want to work with, and we make it seamless. No need for custom dev work or long integration timelines. Just plug in, configure, and launch.
Our integration ecosystem includes
Content Providers
Casino, slots, eInstants, and sportsbook via top-tier partners
CRM & Engagement
AI-powered marketing automation and omnichannel tools
KYC & AML
Regulator-compliant onboarding, monitoring, and reporting
Payments
Full coverage across cards, e-wallets, local gateways, and crypto
Jackpot Insurance
Certified third-party prize coverage for high-value campaigns
Retail Hardware
Works with terminals running Android, Linux, or Windows
fast, secure integrations with any provider of your choice
Need something custom? No problem.
We’ve built our architecture to support fast, secure integrations with any provider of your choice. That means you stay in control — and we handle the technical heavy lifting.
We’ve done it before. We’re doing it again.
A New Era Begins – Enter BW
Ivar Unnthorsson
CEO
Deputy CEO Betware Group
CTO CasinoRoom.com
15y+ in the Lottery industry
8y+ in the iGaming industry
Johann G. Sigurdsson
CCO
CCO Next Generation Lotteries
CCO & COO Novomatic Lottery Solutions
12y+ in the Lottery industry
2y+ in the iGaming industry
Sigurdur Baldursson
Non-Executive Director & Investor
Managing Director PPC hf. – a Scientific Games company
CEO Founder Parspro one of the first online SportsBooks in the world
Managing Director Islenskar Getraunir – The Icelandic Lottery, First iLottery of the world
Bojan Miljevic
CFO
GM & CFO Next Generation Lotteries Serbia
GM & CFO Novomatic Lotteries Serbia
10y+ in the Lottery industry
Sverrir Orn Sveinsson
CTO
Director of Engineering at Novomatic Lotteries
Solutions Architect, Technical and Product Manager at Betware
15y+ in the Lottery industry
Bwloto (BW) was founded by a group of lottery and gaming veterans with deep roots in digital transformation.
Our leadership team includes former Betware executives who helped launch the world’s first iLottery, along with senior figures from global operators and suppliers — including the former CEO of the Icelandic National Lottery and former CCO of Novomatic Lotteries.
After Betware’s successful exit to Novomatic, we regrouped to build the modern stack the market actually needs.
We’re headquartered in Iceland, operational in Serbia, and deployed globally.
We’ve built platforms used by national lotteries, developed top-performing digital content, and led regulated rollouts in multiple jurisdictions. Now, we’re taking that experience and applying it to what the industry needs most: fast, flexible, and affordable lottery technology built for the real world.
We’re product-first. We love a good raffle. And we believe in building a better world through lotteries, charities, and helping good causes everywhere.
At our core, we believe everything is possible — then make it fast. That’s what drives BW.
Join the revolution. The pioneers are back
Clients & Case Studies
Trusted by forward-thinking lottery operators across North America and Europe.
BW’s platform is already powering live iLottery operations across multiple regulated markets, with more launches in the pipeline.
Raffle as a Service™ running across small and mid-sized lottery and charity operators
Clients in Scandinavia, Southern Europe (Spain), Central Europe, USA and Canada
Content deployed includes mobile-first eInstants and configurable digital raffle
New launches underway across North America and LATAM
Partners in Africa preparing to launch raffles, eInstants, and sweepstakes via BW’s platform
digital-first lottery products
Fast. Modular. Proven.
We help clients go live in weeks or a few short months — delivering digital-first lottery products without the delays or overhead of traditional suppliers. Not quarters like much of the industry, where timelines often stretch beyond eight months
About us
Invest in BW
We’re building the next generation of lottery infrastructure — and we’re raising to scale.
BW is currently fundraising to expand into new markets, grow our product portfolio, and accelerate deployment across Europe, North America, and LATAM.
If you’re an investor in SaaS, gaming, or regulated tech, we’d love to connect.
bw Talent
Looking for your next adventure?
We’re always hiring great people — product minds, developers, designers, engineers, and builders of all kinds.
If you’re passionate about gaming, lottery, or creating clean, modern tech that reaches millions — and want to be part of a team that moves fast and delivers real impact — we want to hear from you.
Product Management
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Designers
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Developers
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Quality Assurance
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Product, development, design, and go-to-market talent always welcome.
BW Feed
News & Updates
Stay up to date with BW announcements, partnerships, product releases, and contract wins.
We publish all major updates on LinkedIn — follow us for the latest updates!
Ready to launch? Let’s talk.
Whether you’re looking to modernize your lottery, launch a sweepstakes casino, or bring a new game to market — we’re ready to move with you.