Next Generation iLOTTERY
Lottery as a Service™
For SME operators, we are the full stack: digital lottery platform, content, retail, integrations, and onboarding. Everything they need to launch and scale, with proven stability at a fraction of the traditional cost. Built by the creators of the world’s first iLottery.
Lottery launchpad
For larger operators, BW acts as an innovation layer, helping them launch new game formats using Lotto as a Service and Raffle as a Service™ quickly and cost-effectively, independent of their core platforms.
Game studio
BW’s eInstants are designed to play more like casual mobile games than traditional scratch cards. Fast to launch, easy to localize, and fully configurable, from visuals to payout logic. Certified for insured jackpots.
The global lottery market is worth over €300B, but small and mid-sized operators are being left behind.
They’re under pressure to digitize and grow, yet the only options are outdated platforms or enterprise systems built for tier-one operators. Systems that take a year to launch and a full team to maintain.
We built BW to change that
Our Lottery as a Service™ platform is a full-stack, cloud-native solution designed for SME operators: regional lotteries, charities, and emerging markets. It includes everything they need to launch and scale quickly, securely, and affordably.
What’s inside
Lottery as a Service™
a full 360° platform: web, mobile, and retail-ready
Lotto as a Service
Launch lotto-style game formats with full control over rules, draws, prize logic, and UX
Raffle as a Service™
Tools for high-impact raffles, charity draws, and pop-up campaigns. including integrations with selfie-based formats like SelfiRaffle, association raffles, and fully white-labeled solutions for sports and charity partners.
eInstants as a Service
mobile-first, casual-style games with full localization, configurable mechanics, and jackpot insurance compliance.
Sweepstakes as a Service
virtual coin and promotional sweepstakes draws for compliant, high-engagement play
Retail & Omnichannel Support
full POS integration, digital terminals, and consistent player experience across every channel
Segmentation, bonus engines, gamification tools
and 3rd party games management
We’re ISO 27001 certified. We operate in regulated markets. And we scale with you, from launch to long-term growth.
But it’s not just the platform. It’s the ecosystem.
Our aggregation layer connects operators to the best in the industry:
- Sportsbook, slots, live games, and casino content
- Global payment processors and cash-out tools
- KYC and AML compliance providers
- Jackpot insurance
- CRM, marketing automation, and player engagement tools
- Live draw studios and stream-ready video lottery formats
- Retail hardware integrations (runs on any terminal supporting Android, Linux, or Windows)
We integrate with the providers that matter, and we’re constantly adding more. You don’t have to piece it together yourself.
And we deliver fast. Operators can go live in weeks or a few short months, not the eight-plus months that’s become standard in the industry.
BW was founded by the team behind Betware, the company that launched the world’s first iLottery. We’ve taken that experience and built a platform that gives smaller operators real tools to launch, grow, and compete.
Fast. Modular. Affordable. Regulator-ready.
Lottery as a Service™, built for you.
Timeline
Key Milestones in iLottery Innovation
Built for the 80% the industry forgot
Why BW
The global lottery industry is still dominated by enterprise platforms built for billion-euro national operators. Heavy, expensive, and slow to change. Smaller and mid-sized operators are often left with outdated tech, long
launch timelines, and no realistic path to innovation.
We’re not an enterprise vendor trying to scale down. We’re an iLottery platform built to serve small, mid-sized, and agile operators, with the speed and flexibility they actually need.
True SaaS
Cloud-native, modular, ISO 27001–certified, and Ready to deploy in weeks or a few short months, not the eight-plus months that’s common in the industry
Full-stack platform
Lottery as a Service™, Raffle as a Service™, Lotto, eInstants, Sweepstakes, and Retail. All in one place
Built to integrate
Open API architecture with pre-integrated partners across, CRM, KYC/AML, payments, terminals, content (Sports, Slots, Casino, eInstants), and jackpot insurance
Backed by pioneers
led by the team that built Betware and launched the world’s first iLottery
Whether you’re a regional charity lottery or a national operator looking to experiment without disrupting core systems, BW is built to get you there.
Our Product Suite
Platform Overview: Everything you need to run, scale, and grow, in one platform
BW’s platform is a complete, modular, SaaS-based lottery stack built for regulated markets. Whether you’re launching your first draw, expanding into digital, or adding new content to an established system. BW has the speed and flexibility to get it done.
Full 360° platform: web, mobile, and retail-ready. Core draw-based game engine, player web/app, account management, CRM, reporting. Fully managed.
Plug-and-play raffle platform. Used for charities, sports federations, and national lottery promotions. Powerful tools to create high-impact raffles, charity draws, and pop-up campaigns. including integrations with selfie-based formats like SelfiRaffle, association raffles, and fully white-labeled solutions for sports and charity partners.
Launch and innovate lotto-style game formats with full control over rules, draws, prize logic, and UX
Mobile-first, casual-style instant win games with full localization, configuration, and jackpot compliance support
End-to-end retail + digital lottery operations, terminals, ticketing, player portal. Runs across digital and physical environments, with support for terminals running Android, Linux, or Windows
Compliant social gaming using virtual currency and promotional sweepstake entries. No gambling licence required
Built-in mission engine, loyalty tools, and segmentation system.
Jackpot and high-payout indemnity in partnership with specialist MGA coverholders.
Pre-integrated access to leading partners for CRM, KYC/AML, Payments, sports/casino/slots content, and more
Everything is built on a modern, API-first architecture. Use the full stack or pick the pieces you need, whether you’re starting from scratch or plugging into an existing system.
Games Portfolio
BW’s growing portfolio of eInstants is designed to engage modern players, mobile-first, visually rich, and built with the flexibility to support localization, jackpot insurance, and regulatory requirements.
We currently have 25+ game titles developed and certified across eInstants, crash games, and sports formats, with more in development. Each game is configurable by theme, payout logic, volatility, and language, making them ideal for
both general deployment and local campaigns. All games are jackpot-compliant through third-party insurance partners and are designed to plug into your existing player flow or launch as standalone content.
Pre-integrated. Partner-powered. Built to connect.
Partners & Integrations
BW’s platform comes with a growing network of pre-integrated partners across every critical function: content and compliance to payments and player engagement.
Operators choose the providers they want to work with, and we make it smooth. No need for custom dev work or long integration timelines. Just plug in, configure, and launch.
Our integration ecosystem includes
Content Providers
Casino, slots, eInstants, and sportsbook via top-tier partners
CRM & Engagement
marketing automation and omnichannel tools
KYC & AML
Regulator-compliant onboarding, monitoring, and reporting
Payments
Full coverage across cards, e-wallets, local gateways, and crypto
Jackpot Insurance
Certified third-party prize coverage for high-value campaigns
Retail Hardware
Works with terminals running Android, Linux, or Windows
fast, secure integrations with any provider of your choice
Need something custom? No problem.
We’ve built our architecture to support fast, secure integrations with any provider of your choice. You stay in control; we handle the technical work.
We’ve done it before. We’re doing it again.
Ivar Unnthorsson
CEO
Deputy CEO Betware Group
CTO CasinoRoom.com
15y+ in the Lottery industry
8y+ in the iGaming industry
Johann G. Sigurdsson
CCO
CCO Next Generation Lotteries
CCO & COO Novomatic Lottery Solutions
12y+ in the Lottery industry
2y+ in the iGaming industry
Sigurdur Baldursson
Non-Executive Director & Investor
Managing Director PPC hf. – a Scientific Games company
CEO Founder Parspro one of the first online SportsBooks in the world
Managing Director Islenskar Getraunir – The Icelandic Lottery, First iLottery of the world
Bojan Miljevic
CFO
GM & CFO Next Generation Lotteries Serbia
GM & CFO Novomatic Lotteries Serbia
10y+ in the Lottery industry
Sverrir Orn Sveinsson
CTO
Director of Engineering at Novomatic Lotteries
Solutions Architect, Technical and Product Manager at Betware
15y+ in the Lottery industry
Bwloto (BW) was founded by a group of lottery and gaming veterans.
Our leadership team includes former Betware executives who helped launch the world’s first iLottery, along with senior figures from global operators and suppliers, including the former CEO of the Icelandic National Lottery and former CCO of Novomatic Lotteries.
After Betware’s successful exit to Novomatic, we regrouped to build the modern stack the market actually needs.
We’re headquartered in Iceland, operational in Serbia, and deployed globally.
We’ve built platforms used by national lotteries, developed top-performing digital content, and led regulated rollouts in multiple jurisdictions. Now, we’re applying that experience to what the industry is missing: fast, flexible, and affordable lottery technology built for real-world operators.
We’re product-first. We love a good raffle. And we believe in building a better world through lotteries, charities, and helping good causes everywhere.
Everything is possible. Then make it fast. That’s BW.
Clients & Case Studies
Trusted by lottery operators across North America and Europe.
BW’s platform is already powering live iLottery operations across multiple regulated markets, with more launches in the pipeline.
Raffle as a Service™ running across small and mid-sized lottery and charity operators
Clients in Scandinavia, Southern Europe (Spain), Central Europe, USA and Canada
Content deployed includes mobile-first eInstants and configurable digital raffle
New launches underway across North America and LATAM
Partners in Africa preparing to launch raffles, eInstants, and sweepstakes via BW’s platform
digital-first lottery products
Fast. Modular. Proven.
We help clients go live in weeks or a few short months, delivering digital-first lottery products without the delays or overhead of traditional suppliers
About us
Invest in BW
We’re building the next generation of lottery infrastructure and raising to scale.
BW is currently fundraising to expand into new markets, grow our product portfolio, and accelerate deployment across Europe, North America, and LATAM.
If you’re an investor in SaaS, gaming, or regulated tech, we’d love to connect.
bw Talent
Looking for your next adventure?
We’re always hiring great people, product minds, developers, designers, engineers, and builders of all kinds.
If you care about gaming, lottery, or building clean modern tech that reaches millions, and you want to work with a team that moves fast, we want to hear from you.
Product Management
Designers
Developers
Quality Assurance
Product, development, design, and go-to-market talent always welcome.
BW Feed
News & Updates
Stay up to date with BW announcements, partnerships, product releases, and contract wins.
We publish all major updates on LinkedIn, follow us for the latest updates!
Ready to launch? Let’s talk.
Whether you’re looking to modernize your lottery, launch a sweepstakes casino, or bring a new game to market, we’re ready.